Business Development
Attract More Customers with Event Marketing
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made. Types of Events Some of the…
Read MoreMid-Year Milestones
Wow, can you believe that 2015 is half over already? Now that we’ve crossed the halfway mark, it’s time to see if we’re on track for our 2015 goals. To do that, we need to see if we’ve met our mid-year milestones. Managing By Milestones A milestone, in project management terms, is simply a point…
Read MoreUnderstanding How Teams Grow
Do you have employees who need to work together as a team? Or perhaps you need to work as a team with your customers and vendors. When people of different backgrounds get together for a common goal, there are often four stages they go through before they become a true team or family. Four Stages…
Read MoreFive Modern Marketing Methods You May Not Know About
Older marketing methods like direct mail and cold calling just don’t work as effectively as they did a few decades ago. There are two reasons for that: The trust level between people has dropped more than 20 percentage points in the last few years; people are more skeptical and untrusting of each other than ever…
Read MoreDoes Your Accounting Department Have Holes in It?
Does Your Accounting Department Have Holes in It? You’ve got someone to do your federal and state income tax returns, and you have a bookkeeper. So that’s all that a small business needs when it comes to having an accounting department, right? Wrong. Large companies have many functions in their accounting departments, and small and…
Read MoreInfluencing Your Word-of-Mouth Results
Just about every business relies on “word-of-mouth” marketing to get the vast majority of its clients. If this is true for your business, then it just makes sense to figure out how to boost your referrals from all sources. Referrals are almost always easier to sell and they keep your marketing costs low. But how…
Read MoreThe One Question to Ask Each Day
As a business owner, you’re likely torn in a hundred different directions every day. It can take up most of the work day just fighting fires, serving your customers, and answering employees’ questions. It’s super-easy to lose sight of what you can be doing to move your business forward the most. That’s when “the one…
Read MorePlanning for a Fabulous 2015
The holiday month of December brings celebration as well as reflection for all the events that occurred in 2014. It also gives us great hope for a new fabulous start in 2015. Here are three ideas to start 2015 with a bang. Find a focus for the year. Instead of getting into the rut of…
Read MoreWhat Is Real-Time Accounting (and Why Should You Care)?
Real-time accounting is when your books are caught up to the present and you know exactly where you stand with your account balances, revenue, and profit. It’s truly doing your accounting in real time. The opposite of real-time accounting is getting your books done once a year (or worse, being years behind). When you wait…
Read MoreHow Understanding Assets vs. Expenses Can Make You Rich
Assets and expenses both have a “debit” balance on the financial statements, but that’s where their similarities end. Spending on one can make you rich and spending too much on the other can leave you broke. An expense is money you may need to spend, but after a year, there is nothing lasting to show…
Read More